Member for Malvern, Michael O’Brien MP, today switched on new 40km/h electronic speed limit signs in the strip shopping centre on Waverley Road between Hughes Street and Darling Road in Malvern East.
Mr O’Brien said the $170,000 project, delivered by VicRoads, will improve safety for the community and encourage motorists to slow down through the busy strip shopping centre and tram terminus.
“I have been working with local traders and residents to make the East Malvern Terminus Village safer for local residents and drivers alike,” Mr O’Brien said.
“Today’s official ‘switch on’ of these new signs is the result of years of effort to improve road safety in this area. It delivers on another local election commitment to install these high visibility electronic signs to raise driver awareness of the reduced speed limit,” Mr O’Brien said.
“With my electorate office located in the East Malvern Terminus Village I have seen first-hand many accidents and near misses. A lower 40km/h limit with high visibility signage will make a real difference to traffic and pedestrian safety,” he said.
The 40km/h speed limit will operate on Waverley Road between 7am – 7pm Monday to Friday and 7am – 2pm on Saturday and Sunday.
Mr O’Brien said research has found that 40km/h strip shopping speed zones reduce casualty crashes involving pedestrians by 17 percent.
“Waverley Road is a busy arterial road used by approximately 13,000 vehicles per day and has a high level of pedestrian activity,” Mr O’Brien said.
“With the shops, tram terminus, two primary schools, a special needs school and two senior citizens facilities nearby, the community and I have worked together to see the introduction of the 40km/h speed limit.”